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Our web awards focus on the best footballing blogs, fanzines and websites. Ian Plenderleith gives his view on why each is worthy the accolade

It’s that time of year when we finally say something nice about what’s on the internet, and the 2010 Web Awards focus on what may be considered classic fanzine virtues – independence, originality, wit and selfless involvement in a game that seems intent on distancing itself from a fanbase whose cash it wants and needs, but which in many corners still stubbornly refuses to sink into the passive role of slavish devotee. Our by-no-means comprehensive selection of sites, some of them consistent enough to be held over from last year’s awards, reflects the necessity of a watchful ethical eye, the redemption of satire and an increasing awareness of the need to analyse the game’s business side. The web may be clogged with bothersome ads, unhinged anger and celebrities masquerading as columnists, but there’s resistance too. Support your team, but support too the many voices of sanity who still care that teetering crises contrast daily with high-spend lunacy.

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Thirty years ago this month Mossley AFC went to Wembley. Drew Whitworth remembers the club's greatest day and the story of a once-formidable Northern Premier League side on a very personal level

Between Oldham and Stockport, where the huge Greater Manchester conurbation breaks against the rocks and moors of the Pennines, there lies Tameside. This metropolitan borough has no historical centre, being a collection of old mill towns of which few people have ever heard. In football terms it is a backwater, without representation above the Conference North.

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Recent times have taken a drastic toll on football in Luton and south-west London, but things are looking up. After an 18-year gap Andy Brassell returns to Kenilworth Road with AFC Wimbledon

How did we end up here? The last time many of the 1,000-odd Wimbledon fans who made the trip to Luton on February 20 visited was back in April 1992. The home side that day won 2-1 but failed to stave off relegation from Division One, while the visitors went onto become founder members of the Premier League a few months later.

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Matt Withers looks at a fierce neighbourhood feud between the clubs of a Cheshire market town

In November, a week prior to Northwich Victoria’s home FA Cup second round victory over Charlton, Graham Shuttleworth, enterprising secretary of town rivals Witton Albion, took to Addicks message boards. Albion offered travelling Charlton supporters parking at their ground for £2 on the day, along with opening the social club early to offer them “a comfort break, a drink or something hot to eat”, while “no doubt enjoying the build-up to your game on the large screen”.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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