Every August, football pretends it's going to be different and exciting with added oomph. Millions are taken in, but Cameron Carter likes it just the way it really is, thank you
As far as I can see we fall for it every time. I don’t consider myself a gullible person – although I believed for some little while that the Lilt Ladies were a publicly registered company of beach vendors – but every time a new season is about to begin I see my fellows become completely excited and forget all about the pain, suffering and humiliation a year of football brings.