Search: 'Richard Scudamore'

Mark Segal looks at how Europe's media-savvy clubs are competing to reach new supporters on other continents

Manchester City’s ambitions to break into the Premier League’s top four may still be in the balance this season, but their determination to mix it with the elite in the online world continues apace. Since their takeover by the Abu Dhabi Group, City have relaunched their website to critical acclaim and become the kings of social media with popular feeds on Twitter, Facebook and Flickr. Soon after the take­over, City also launched an Arabic version of their website and now they’ve enhanced this offering by adding an Arabic Twitter feed (@CityArabia).

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How football lost its soul
by Rob Smyth ansd Georgina Turner
Elliot & Thompson, £11.99
Reviewed by Pete Green
From WSC 301 March 2012

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Jumpers for Goalposts is predicated on the simple idea that over the past 20 years football has become shit. From Alan Shearer's anti-punditry to corruption at FIFA; from idiot fans on the internet to the abject Italian players who blamed their failure to beat Denmark on the rough weave of their socks. As a catalogue of all that is wrong with the game, the book is accurate and thorough. As rhetoric, it is stylish and irresistible.

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It's taken a while, but football clubs are slowly getting an official presence on Facebook to match the fan-made pages. Mark Segal logs on to see who's ahead of the game and who's getting left behind

As Simon Cowell found out at the end of the year, you underestimate the power of Facebook at your peril. The campaign to make Rage Against The Machine’s Killing In The Name the Christmas number one was a classic example of how social media, and Facebook in particular, is changing the way people connect with each other.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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New legislation is aimed at a lack of homegrown players but, as Andy West reports, the issues are deeper than that

September’s announcement that Premier League clubs will be required to adhere to a “homegrown quota” from the start of next season came as no surprise. The question of whether clubs should be forced to limit the number of overseas players has been openly debated for a long time. In the face of increasing pressure from the government as well as the football authorities, it was sensible for club chairmen to follow the example of the Football League and voluntarily introduce new legislation.

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