Following the demise of Setanta, there is a reluctance to spend big on matches that draw small viewing figures. So does the future involve sitting in front of a computer? Andy West reports
The subject of live online streaming rose to prominence with the internet-only showing of England’s World Cup qualifier in Ukraine, opening up the question of how strongly the internet’s presence will be established in the sports broadcasting market. In years to come, will international fixtures be exclusively shown by online media as a matter of routine? Or was the lack of TV coverage of the Ukraine clash a one-off occurrence borne out of a unique set of circumstances (Setanta’s demise, England’s early qualification and an unsociable 5.15pm kick-off)? Fans who missed out on the Ukraine game will be relieved to learn that the latter seems to be the case.