Blackburn Rovers have had little success in attracting non-white fans. But the recent Kick It Out anti-racism week was used to try to appeal to the town’s Asian community, as Bruce Wilkinson reports
There was a time when it was extremely rare to see any black or Asian faces around Ewood Park, but thankfully this has slowly begun to change. The club are running a strong anti-racism campaign under the banner of Not Under Our Roof and have put together a number of events to coincide with the Kick It Out week. Youngsters attending Rovers’ education department created anti-racism posters prominently displayed in the programme for the game against Reading. Pupils from local schools paraded before the match waving Kick It Out banners, while a number of high-profile players, including Tugay and Jason Roberts, supported the week of action.