Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton
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Stories
Cameron Carter casts his eye over the BBC's football presenters
With no summer tournament as a distraction the new season has been a long wait for all of us. Even so, it is still irritating of Gary Lineker to preface each Match of the Day with a promise of “enthralling” games and “high drama”, as if a significant amount of those watching were still debating whether to commit to the whole programme. Match of the Day is one of the few commodities left, along with milk and weapons-grade uranium, that does not require a hard sell. Lineker is dangerously close these days to resembling the kind of schoolboy no one ever liked until his parents invited all the neighbourhood kids to his birthday party with a bouncy castle (symbolically, Lineker’s 1986 World Cup goals) and a chocolate fountain (the 1990 World Cup goals). This makes the boy popular for a while, but not, as he mistakenly believes, forever. In other words, we’re not actually winking back at you, Gary.
Ray Stubbs has flown the BBC nest to become the main anchorman at ESPN. Si Hawkins relates a cautionary tale of broadcasting folk who made similar transfers
Amid all the machinations surrounding John Terry’s mooted move to Manchester City this summer it was easy to ignore another tale of long-term loyalty gone amiss. Ray Stubbs has joined ESPN from the BBC after a sterling 26 years of filling in while more important presenters went on holiday.
Cameron Carter on Sky's relentless plugging of "Survival Sunday" and Gabby Logan's knees
Victor Lewis-Smith’s assertion that “alliteration is the leper’s bell of the idiot” came to mind in the last week of May as the newspapers and television collaborated to promote “Survival Sunday” (to go with “Super Sunday”, “Straightforward Saturday” and “Misplaced Monday”). Sky were so keen they had a countdown on Sky Sports News the day before: “Survival Sunday… 1 day, 3 hours, 25 minutes…”, just to remind you what an important day it was and also to be sure to refer to it as “Survival Sunday” when with your friends.
Cameron Carter reviews the month's best and worst TV
There are many different levels of interview, ranging in difficulty from the longish ones carried out at Camp X-Ray to the up-tempo drivel exchanged between Fearne Cotton and cornered celebrities. From a programme billed on the BBC website as bringing us “fresh and incisive journalism that gets under the skin of sport”, we might reasonably expect something halfway between. Unfortunately, Inside Sport (BBC1) was invited into the home of Birmingham City’s multi-millionaire co-owner, David Sullivan, and immediately went Hello! magazine on our arse.
Tony Livesey, previously an employee of Sullivan at the Daily Sport and now really slumming it at The Daily Mail, may have left his house that morning as a fresh and incisive journalist, but by the time he reached Sullivan Mansion he was a cub scout being shown round the richest man in the village’s house. On the verandah, above an unobtrusive soundtrack of classical strings, Livesey incisively murmured that his host was a very private man. In the custom-made bowling-alley, he trenchantly heeded Sullivan’s highest ever bowling score (266 incidentally, with nine straight strikes). In the games room, he penetratingly remarked on Sullivan’s boxing prowess while the late middle-aged sex-shop magnate brawled with a flaccid punchbag.
Sullivan apparently underwent a much more difficult interview when police routinely questioned him about financial irregularities at his club. “You felt you’d been psychologically raped”, he told Livesey, the latter nodding sensitively in the hope he might be invited back sometime for a sleepover. The real horror of Sullivan’s situation became apparent when he showed us his cabaret lounge and named the most memorable singer to perform there: Rick Astley. Sullivan and his best mates of that evening eating braised haunch of venison while Astley shuffles about singing “Together Forever” is not an image that endears one to this life. Perhaps Livesey’s approach was the correct one, it is surely more humane to be gentle with people as frail as this.