Cameron Carter on Sky's relentless plugging of "Survival Sunday" and Gabby Logan's knees
Victor Lewis-Smith’s assertion that “alliteration is the leper’s bell of the idiot” came to mind in the last week of May as the newspapers and television collaborated to promote “Survival Sunday” (to go with “Super Sunday”, “Straightforward Saturday” and “Misplaced Monday”). Sky were so keen they had a countdown on Sky Sports News the day before: “Survival Sunday… 1 day, 3 hours, 25 minutes…”, just to remind you what an important day it was and also to be sure to refer to it as “Survival Sunday” when with your friends.