John Sugden and Alan Tomlinson look at the bidding process for the 2006 World Cup, and England's chances of staging the competition
Sir Bobby Charlton features prominently in the calendar produced to promote England’s campaign to host the 2006 World Cup, which was recently mailed across the football and media networks of the globe. This slick bit of marketing covers 15 months from January 1999 to March 2000 – the month when FIFA is due to announce the winning bid. Sir Bobby appears in two of the pictures – straddling the nostalgia of a black-and-white image of his youth (in a back street of his home town) and the multicoloured glory of England’s 1966 World Cup victory.
