Derek Brookman discusses the possibility that Ajax’s recent mediocrity may not just be a passing phase
When Martin Jol’s Ajax embarked on a magnificent late-season run in the spring, winning their last 13 league matches in a row while scoring 47 times in the process, it seemed like – for the club’s supporters at least – the natural order was being restored.
Derek Brookman looks at how a Champions League experiment fared (and failed) in the Netherlands
The play-offs were introduced in the Netherlands at the beginning of the 2005-06 season for an initial period of three years, with the intention to extend this if they proved successful. The second- to fifth-placed teams would scrap it out to determine who would be the second Dutch representative in the Champions League (the champions qualified automatically), while the next four sides would contest qualification for the UEFA Cup.
Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton
The most famous export of Ecuador's Chota Valley is footballers, as Henry Mance discovered on a visit to the region
One day, when football wastes as much of academics’ time as it already does of everyone else’s, some PhD student will spend three years working out which area in the world has produced the most professional players per capita. And he or she will eventually conclude what Ecuadorians already know: that the winner is the Chota Valley, hands down.
Dynamo Kiev's Soviet Supreme League triumph in 1975 put the club on the way to being the most successful team in league history. Saul Pope reports
The long-term significance
Dynamo Kiev were midway through a run that would ultimately see them win more Soviet league titles than any other side. Spartak Moscow picked up six titles through the Fifties and Sixties but Dynamo accumulated eight through the Seventies and Eighties, leaving them with a total of 13 titles to Spartak’s 12. A large part of Dynamo’s success could be attributed to manager Valeriy Lobanovsky, a pioneer of football science who used physical and psychological testing to evaluate players’ potential and blended the total football of the era’s Dutch sides with tactical discipline. As well as winning the league in 1975, Lobanovsky’s Dynamo won the Cup-Winners Cup. They would repeat this feat in 1986 before Lobanovsky led the USSR to the Euro 88 finals and Dynamo to the Champions League semi-final in 1999. The English FA’s forthcoming National Football Centre is partly based on the training centre he built for his Dynamo side in the Seventies.