With television rights having a growing effect on the Premier League, the broadcasting companies are battling it out for complete control
Setanta got a record audience figure for the Premier League match between Liverpool and Everton on Monday, January 19. This fact was reported in the following day’s press, although there was not a word about it in the Murdoch-owned papers. At one level this is understandable – commercial rivals can hardly be expected to acknowledge one another’s existence. But even though the match at Anfield had a direct bearing on the title race – Liverpool would have returned to the top if they’d won – there was scarcely a mention of it on Sky Sports News at any point on that Monday night.