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John Duerden on the Afghan national team who, only ten years after their reformation, nearly won their first international trophy
Comedian Jasper Carrott used to joke that he grew up thinking his favourite team as a child were actually called “Birmingham City-nil”. Kids these days could be forgiven for thinking that the adjective “war-torn” was permanently attached to Afghanistan. Yet, for a few short days in December, the nation’s football team was making different kinds of headlines.
Cameron Carter settles down to watch the 2010 Carling Cup final and spends most of his time wondering whether it is worth his attention
Historically speaking, it is not always possible to determine something’s significance at the time. Who knew that an off-hand shooting of some old Austrian guy would lead to the First World War? Or that Howard would be a non-expendable member of Take That? The BBC experienced the same dilemma with the Carling Cup final. While whoever has the rights to the FA Cup coverage each year repeatedly informs us it is a competition everyone really still strains to win, the Carling Cup’s significance is an even tougher media sale.
A Hamburg club is rising quickly through the regional divisions thanks to a highly professional outlook. Matt Nation feels the need to defend his choice of Saturday afternoon entertainment
A classmate of mine once turned up to school on a Monday morning sporting a pair of sideburns. Although not quite in the family-butcher class, they were bushy enough to attract the attention of the PE teacher, who immediately went up to Mutton Chops, grabbed the offending whiskers, said “You’re too young to have sideburns” and lifted the owner six inches off the ground.
Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton