Directors of football are a little-loved breed. Paul Joyce looks at changing attitudes in Germany, where despite successes many clubs now have doubts
Kevin Keegan is hardly unfamiliar with outside interference in managerial affairs. His move to Hamburger SV in May 1977 was engineered by one of the Bundesliga’s first general managers, Dr Peter Krohn. A football layman who saw sport as “show business”, Krohn changed HSV’s blue shirts to pink to attract female customers and made the team ride into the stadium on elephants. Viewing himself as more important in the club hierarchy than “overvalued” coaches with “insufficient school education”, Krohn’s meddling meant that HSV finished only tenth in Keegan’s first season.