With the next Premier League deal in the offing, ITV’s Jim Rosenthal discusses changes in broadcasting since the arrival of Sky and casts doubt on Duncan Ferguson’s mystique
What has been the main impact of Sky since 1992 from the broadcasters’ point of view?
They’ve taken football coverage on to a new level and basically, for us, they have created a lot of work within the industry. Football saved Sky, but in return people in TV recognise what Sky have done for football. They have obviously created a vast amount of wealth for the game – wealth that football has spent as it always will, not necessarily wisely. If you give football club chairmen £1, they will always spend £1.10.