The Premier League have misjudged the market in China once already, Dominic Fitzsimmons writes
China, the world’s most populous country and one visited by Premier League clubs each year, may seem to be prime territory for Game 39, but a pay-TV deal that has effectively taken the “world’s biggest league” off the air in the world’s biggest TV market has undermined its popularity. By pricing ordinary fans out of a chance to watch matches, the deal may undermine Richard Scudamore’s new scheme.