Search: ' Stuart Pearce'

It sounds like a dream. A young man plucked from a building site and now scoring goals freely in the Football League. Scott Anthony recounts the story of Charlie Austin

When Charlie Austin swept in Swindon Town’s opener in their 3-0 victory over Leeds United it marked a truly remarkable ascent through the football pyramid. After arriving at the County Ground from Wessex League Poole Town in the summer, 20-year-old Austin has become a scoring sensation. At the time of writing he had notched 15 goals in 23 games, a ratio that bears comparison with much-hyped peers such as Jermaine Beckford and Jordan Rhodes. Austin is “constantly pinching myself”, League One defences are consistently being shredded. For Swindon promotion is a possibility, for Austin there is talk of an England Under-21 bow.

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Steve Hodge
by Steve Hodge
Orion Books, £18.99
Reviewed by Al Needham
From WSC 290 April 2011

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It's not at all surprising that Steve Hodge – who was the prototype for a seemingly unending line of nice, sensible-haircutted players turned up by Brian Clough – should choose to place himself in the role of spear-carrier in his own autobiography. The words "Model Professional" are etched through the book like the lettering in a stick of rock, from the photo of him holding his schoolboy contract in an outfit straight off the rack of C&A's Young Mr Disco collection to being poked in the eye by Eric Cantona at the end of his career.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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Cameron Carter on Sky's relentless plugging of "Survival Sunday" and Gabby Logan's knees

Victor Lewis-Smith’s assertion that “alliteration is the leper’s bell of the idiot” came to mind in the last week of May as the newspapers and television collaborated to promote “Survival Sunday” (to go with “Super Sunday”, “Straightforward Saturday” and “Misplaced Monday”). Sky were so keen they had a countdown on Sky Sports News the day before: “Survival Sunday… 1 day, 3 hours, 25 minutes…”, just to remind you what an important day it was and also to be sure to refer to it as “Survival Sunday” when with your friends.

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With Middlesbrough struggling to survive the drop Steve Wilson asks why the chances of Hope Powell succeeding are so slim

As Middlesbrough’s steady slide towards relegation fast approaches a vertical drop into the Championship, questions are inevitably resurfacing over the wisdom of employing Gareth Southgate as the club’s manager in his first job in the dugout.

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