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Stories

World Cup 2010 TV diary – Group stages

Relive four weeks of statements of the obvious from the pundits, daily complaints about the wobbly ball and over-emphatic pronunciations of Brazilian names

June 11
South Africa 1 Mexico 1
“It’s in Africa where humanity began and it is to Africa humanity now returns,” says Peter Drury who you feel would be available for film trailer voiceover work when it’s quieter next summer. Mexico dominate and have a goal disallowed when the flapping Itumeleng Khune inadvertently plays Carlos Vela offside. ITV establish that it was the right decision: “Where’s that linesman from, that football hotbed Uzbekistan?” asks Gareth Southgate who had previously seemed like a nice man. "What a moment in the history of sport… A goal for all Africa,” says Drury after Siphiwe Tshabalala crashes in the opener. We cut to Tshbalala’s home township – “they’ve only just got electricity” – where the game is being watched on a big screen which Jim Beglin thinks is a sheet. Cuauhtémoc Blanco looks about as athletic as a crab but nonetheless has a role in Mexico’s goal, his badly mishit pass being crossed for Rafael Márquez to score thanks to a woeful lack of marking. The hosts nearly get an undeserved winner a minute from time when Katlego Mphela hits the post. Óscar Pérez is described as “a personality goalkeeper” as if that is a tactical term like an attacking midfielder. Drury says “Bafana Bafana” so often it’s like he’s doing a Red Nose event where he earns a pound for an irrigation scheme in the Sudan every time he manages to fit it in.

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Letters, WSC 274

Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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Horden Colliery 0 Billingham Synthonia 2

Non-League teams are increasingly from suburbia. So the visit of a steelworks team to a colliery town is an unusual event in one of the country's oldest competitions, the Northern League. Harry Pearson reports

Saturday afternoon in the north-east and its raining. It’s not a heavy rain. It’s the sort of fine rain that hangs in the air, all-enveloping like an unfinished argument. The bus from Peterlee to Horden drops me off at a stop next to a Spiritualist church. Down the road towards the porridge-coloured North Sea there’s a medical centre named after Manny Shinwell, the Labour minister responsible for nationalising the coal industry. Outside the Comrades Club a mother and a ten-year-old girl in a party frock unload a chocolate fountain from the back of a Renault Clio and scurry indoors. A poster in the window advertises a night of entertainment featuring “Donna, Promising Young Vocal Artiste”.

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Letters, WSC 262

Dear WSC
The theme of recent letters regarding the playing of ironic music after games reminds me of when Brentford started playing Suicide is Painless at the end of home defeats a couple of years ago. I can’t remember if it was the original Mandel/Altman version or the Manics’ cover, but the experiment ended as the team set about achieving a humiliating relegation to the bottom division.
Alan Housden

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Market forces

Could you live on £7,000 a season? If so, and you can also play a bit, you could be a star in the MLS, writes Mike Woitalla

David Beckham’s Major League Soccer salary – not including his endorsement deals – pays him more in one day than MLS players such as Kevin Souter earn annually. Souter hails from Portsoy, Scotland. He was drawn to America by Graceland – not the Elvis estate but a small Iowa university with an ambitious soccer programme. At age 24, Souter attended a two-day open tryout with 200 other hopefuls and won a contract with the Kansas City Wizards that pays him $12,900 (£7,000) for the season. And a Wizard he must be to live on that.

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