Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton
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Stories
Tom Davis looks back at the League One season and reflects on how the division is becoming more and more seperated with each passing year
Ostensibly, there’s almost a case to be made that League One is taking on as lopsided and unequal appearance as the Premier League: increasingly a repository for badly run big clubs and smaller members who see a place in the top half as the peak of their ambitions. No other division boasts such a proportional gap between the crowds of its best and worst supported clubs, or such contrasting historical narratives. A decade previously, Hereford, Cheltenham, Leeds and Leicester were four divisions apart – this term they competed as equals.
Dear WSC
Harry Pearson’s Riverside revisited (WSC 265) is undeniably trying to inflate Middlesbrough’s collective status and ego, as one would rather expect from a supporter of the club. He has tried to stretch the comparison just a little too far. Wealthy backers or otherwise, Manchester City have a history, status and, most importantly, a support Middlesbrough FC can only wish for. They, along with the the likes of Blackburn, Fulham and Wigan, are artifically sustained at an inflated level, due to wealthy indulgence from their owner/backer. It is quite clear their respective publics are unable to sustain a level of support home or away that would be expected, or indeed viable, for a club in the top tier. This is one of the consequences of the Premier League and the effect of wealth (one individual’s in these instances).The sole reason for Middlesbrough ever attaining Premier League status was down to the largesse of their chairman, rather than his selection of his “hero” as his first appointment as manager.
Steve Browne, Leigh-on-Sea
Monday 1 Manchester United miss a chance to go nine points clear, drawing 2‑2 at injury-hit Newcastle. Liverpool’s 3‑0 win over Bolton takes them third. “They’ve shown me in the last couple of weeks why they are down there,” says Alan Curbishley as West Ham crash 6‑0 at Reading, their third successive defeat. Wigan drop to 17th after a fifth straight loss, 3‑0 at home to Blackburn. Antti Niemi is hospitalised with a serious neck injury in Fulham’s 0‑0 draw with Watford. Derby’s 2‑1 win at Preston takes them to within three points of Championship leaders Birmingham, beaten by a 90th‑minute goal at Ipswich. Torquay are six points adrift in League Two after losing 1‑0 at Bristol Rovers.
Dear WSC
In response to a letter published about the term “mullered” (Letters, WSC 228) and the origins of the word, at the risk of turning WSC into an episode of Balderdash & Piffle, I always felt it appropriate for the term to be linked to fabled West Germany forward Gerd Müller and the team of the early 1970s. Despite being too young to recall “Der Bomber” in his heyday, checking out old videos of him in action (hardly ever leaving the penalty area in a fashion Gary Lineker could only dream of) and a check of his goalscoring feats – 68 goals in only 62 international matches – it seems to tally with my favoured definition of “mullered”, to be comprehensively beaten in a surprising and unimaginative manner. The only other time I have heard of the term “mullered” is in relation to drinking too much alcohol which, sadly, may be linked to the end of Gerd’s career.
Jonathan Paxton, via email