Pubs are asserting their right to show matches on foreign channels and games are being fed online. Dave Lee looks at how our viewing habits are threatening Sky’s stranglehold
Broadcasters, football clubs and the Premier League have stepped up their pursuit of pubs using foreign subscriptions to show live games – and the battle is going all the way to the European Court of Justice.
Steve Wilson recalls a time when the biggest names in football turned out for a game of six-a-side. How come it never caught on?
Imagine that the Masters Football tournaments that help fill the void each summer were played during the season. Now imagine that, instead of the best-supported sides being regionally invited to knock together a roster of paunchy, balding alumni, each of the 20 Premier League clubs sent along a squad padded out with first team regulars. Madness? By today’s standards, perhaps, but back in the 1980s it was a regular, and entertaining, occurrence.
Press reaction to the crazy proposal
The press was almost united in its opposition to the Game 39 plan. The Daily Express started up a sports page “crusade” called “Kick Out The 39th Step”, endorsed by Johan Cruyff and Graham Taylor among others. The Daily Mail took a proprietorial tone, claiming to have “led opposition to Scudamore’s campaign” via its online petition entitled “Just Say No!”, while the Sun settled on the annoyingly Cockernee “He Hasn’t Got A Scuby”, represented by Richard Scudamore’s head grafted on to Scooby Doo’s body. But while the Sun’s sports pages fell in line with the prevailing mood, their news section had taken an entirely different approach on February 8, the day after the scheme was announced.
The rapid growth of internet sites seemingly beyond the reach of the Premier League’s lawyers is allowing fans the chance to watch their team live online. Martin del Palacio Langer goes surfing
Last May, the Premier League sued YouTube for “having knowingly misappropriated its intellectual property by encouraging footage to be viewed on its site”. The case has not yet been resolved but, as a result of the lawsuit, images of recent matches have disappeared from the site, which now actively tracks and eliminates any videos even remotely related to what is occurring in English stadiums. However, this measure has not meant that football fans around the world have lost their only opportunity of watching the best moments of their favourite matches online. The fall of the popular Google video page gave way to the rise of other sites with even more effective systems, which present highlights online minutes after a game has ended.
Around the turn of the century, individual club webzines started to sign up to broader networks that in theory offered support, money and more users. But the results have not always been pretty and since Sky took over the Rivals group disaffection has grown. Ian Plenderleith analyses a splintered market
To the indifference of a cruel and doubtless unsuspecting world, a conflict has been brewing in the hard-boiled realm of the webzine, and things are about to get dirty. No fewer than six umbrella networks are now striving to claim the mantle of that timeworn marketing tool, “the voice of the fans”, and are fighting it out for a limited share of the readership and the revenue.