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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants, with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton
Referees get official help. Steve Menary reports
The idea of clubs even at semi-professional level – let alone in the Premier League – having to find their own referee for a home game is hard to imagine. At parks level, however, many clubs do that every week, often prompting disputes about the officials’ impartiality. The reason that referees are in such short supply is because hundreds have drifted out of the game due to the poor behaviour of players and spectators. That is why the Football Association launched its initiative to improve respect for referees, which begins in earnest in January 2008.
Yet another Ireland qualifying campaign has ended in a near miss and Brian Kerr has paid the penalty for some strikingly strange decisions, as Paul Doyle relates
What do you do when there are 25 minutes to go in your last qualifying match and your team desperately needs a goal to avoid World Cup elimination? If you’re Brian Kerr, you take off your country’s record goalscorer. Then, with just four minutes left, you replace your other striker.
In this extract from the BBC book Football Confidential 2, the reporters from Radio 5 Live show On The Line quiz agent Paul Stretford aout his company's shareholders, people with familiar names like Souness, O'Neill and Keegan
The first thing to meet you after walking through reception into the light, modern offices of the Proactive Sports Group plc is a life-size, waxwork figure of Peter Schmeichel, in full kit, poised to make a save. Initially it is a strange and disconcerting sight but the Dane has been an important figure in the rise of Proactive, one of the UK’s leading football agencies, which its current chief executive, Paul Stretford, started in his basement in 1987. High-profile Schmeichel is just one of the 260 clients the company now has worldwide.