Great Britons who took the game to the world
by Keith Baker
Pitch Publishing, £12.99
Reviewed by Paul Brown
From WSC 341 July 2015
Britain did not invent football, as Sepp Blatter would no doubt remind us, but it did knock it into shape, drawing up rules, forming clubs, organising competitions and sending the association version out into the world. British migrants, travelling with Laws of the Game pamphlets and deflated leather casers in their suitcases, became football missionaries, teaching and inspiring new converts, and sowing the seeds for what would become an international obsession.
In Fathers Of Football, Keith Baker profiles several of these pioneers of the world game, many of whom remain relatively unknown in their home country. Take James Spensley, who left Britain in 1896 to work for an insurance company in Genoa. Today, Spensley has an Italian park, street and junior football tournament named in his honour. His great contribution to football in Italy began when he persuaded the expat Genoa Cricket and Athletic Club to take up the association game (and to admit non-British members).
Spensley became the club’s goalkeeper, captain and de facto manager, leading Genoa to six Italian championships between 1898 and 1904. Their success saw the club renamed the Genoa Cricket and Football Club – a name they retain today. The influence of British pioneers can be seen in the Anglicised names of several international football clubs: Genoa rather than Genova; Milan rather than Milano; Athletic rather than Atlético.
Some of the individuals profiled here may already be familiar to football readers. Charles Miller is popularly regarded as the father of football in Brazil, and was the subject of various colour pieces during last summer’s World Cup. Alexander Hutton is similarly regarded in Argentina. Meanwhile Jimmy Hogan’s incredibly influential contribution to the development of football in Austria and Hungary (via the Netherlands, Switzerland, France and Germany) is well documented, although it remains a remarkable story.
More obscure are the Charnock brothers, Clement and Harry, who do not have so much as a Wikipedia entry between them, despite the role they played in the development of football in Russia. The brothers, from Lancashire, travelled to Moscow around 1890 to manage textile factories. Both men encouraged their employees to take up football and inspired the formation of several clubs, despite state opposition to organised activities involving workers. Harry’s OKS (Orekhovo Sports Club) were a founding member of the Moscow League, and won five consecutive championships between 1910 and 1914, playing in front of crowds of around 15,000. However, after the Revolution in 1917, OKS were placed under the control of the Cheka – a forerunner of the KGB. The club were renamed Dynamo Moscow, and the Charnocks were expunged from their history. They deserve to be better remembered.
Baker makes it clear that his “Great Britons” were not solely responsible for the spread of association football around the world, and he places the growth of the game into wider historical and social context. But his concise and informative book pays tribute to their individual achievements, and provides an illuminating record of their contributions to the world game.
Football’s journey through the English media
by Roger Domeneghetti
Ockley Books, £12.99
Reviewed by Tom Davies
From WSC 339 May 2015
We are frequently told that both the media and football have become distortingly all-pervasive, so a history of the relationship between the two would appear long overdue. In this exhaustively well-researched book Roger Domeneghetti delves deeply not just into the earliest histories of both but into what initially seem like diversionary tangents – betting, gaming and comic strips. If these are occasionally longer than they need to be, they do at least fit the author’s wider, convincing narrative of mutual interdependence.
Tracing this many-tentacled history, from the newspaper boom in the late 19th century through to the Premier League, Sky and Twitter, it is obvious how football and the media industry have always fed off each other. We may rail against kick-off times being switched at the behest of TV companies but the “traditional” Saturday 3pm start is rooted in media demands. Regional newspapers in the late 1800s required standardised kick-off times to suit Saturday evening edition deadlines. Into the 20th century, early newsreels looked to play up talking points and personalities. Sport drove radio sales and provided events for the newly established BBC to build itself around.
A common theme is the authorities’ inability to prevent themselves being outwitted, or to protect the game’s wider interests. From the wrangling with the BBC that obstructed the broadcast of inter-war Cup finals to the way the FA allowed themselves to be outflanked by the TV companies and Premier League, wearily familiar shortcomings persist.
The BBC’s agreement to pay the FA £1,000 to broadcast the 1953 FA Cup final “set the template for football coverage to this day”, not least in investing the “Matthews final” with symbolism. Competition between broadcasters changed the game again: “If the football authorities were unclear as to how exactly their relationship with television should develop, neither the BBC nor their rivals had any such doubts,” writes Domeneghetti.
The chapter on the development of newspaper journalism sheds light on the changing status of players and their relationship with reporters, as well as on the way those papers have altered, with the expansion of broadsheet coverage flattening their distinction with the red tops; writers move between both with increasing frequency. Fanzines are also given their due for changing how football was written about in the mainstream.
Domeneghetti is a press box regular himself and writes about football for the Morning Star, so as might be expected a strong social-political context frames his narrative. This, and a breezy conversational style, ensures that the dominant perspective here is that of the ordinary fan/reader/viewer. Media-analyst business-speak is thankfully lacking.
Of course we end on blogs and social media, which have given both fans and players more of a voice while posing challenges to the traditional industry. “The process of becoming a football writer’s become more democratised,” Jonathan Wilson points out here, yet making a living from it becomes ever more precarious. The contention that football is central to new media might be overstated, but not by much, though the deaths of various sectors (radio, newspapers) have been predicted many times, and not always accurately. Instead, they’ve muddled through, much like clubs themselves.
Ian Liversedge: the highs and lows of a football physio
by David Mitchell
AuthorHouse UK, £10.95
Reviewed by Brian Simpson
From WSC 337 March 2015
Ian Liversedge had a long career as an itinerant football physio working for 20 clubs and 15 managers. The highlights are at the margins of his central story as he encounters famous people who played minor roles in his life. As a young player who didn’t make the grade as a pro he experienced the detachment of Everton’s legendary manager Harry Catterick and later encountered Brian Clough, in decline but still gracious in victory. A quote from Kevin Keegan in his playing days at Newcastle goes someway to explaining why striker Imre Varadi was on his way to accumulating 16 clubs: “OK, Varadi has scored 21 goals this season. I’ve set him up to score 60. How many times has he set me up? None. Fact.”
Less well known but vividly drawn is Accrington’s ex-chairman Eric Whalley. He had played for the club, managed them twice, taken a place on the board and eventually bought them. He funded player purchases but fell out with the local council about the cost of yoga classes for the club’s players. A major focus is the ten years Liversedge spent at Oldham from the mid-1980s, where the chalk-and-cheese chemistry of the taciturn Willie Donachie and the garrulous Joe Royle is captured well. His time at Newcastle also gives an insight into the management pairing of Keegan and Arthur Cox, yet very little of this is entirely new.
A desire to pack in as many stories as possible means that some topics don’t get followed up as fully as they might. For example, there are several incidental comments on the changes that have taken place in the treatment and medical care of players, but these are not considered in any coherent way. Some key points are better illustrated by a simple anecdote, such as when the gap between rehabilitation options at elite clubs and the rest is highlighted by noting that at smaller clubs his best option was sometimes to just take players for a walk and a coffee.
Towards the end of the book he describes meeting old friends from football when the conversation rarely touches on the game but is more about “the scrapes” they shared. But drinking exploits are the sort of tales that can only have been funny to those taking part and possibly not even then. Fans who followed Oldham in the period he describes might feel slightly short changed to find that many at the club followed a motto Liversedge characterises as “win or loose, have a booze”.
His description of players’ behaviour, and his own, is at least frank as he acknowledges its impact on his family life. But there is little reflection on whether the behaviour should have a place within any professional sport, nor an understanding of the way it feeds the negative stereotype of football held by many people. In the end, and despite the strengths of the book, his largely uncritical acceptance of some of what he saw or did leaves an impression in places of an opportunity missed.
From Barry Stobart
To Neil Young
When the FA Cup really mattered vol 1 – the 1960s
by Matthew Eastley
Pitch Publishing, £14.99
From Ronnie Radford To Roger Osborne
When the FA Cup reallymattered vol 2 – the 1970s
Pitch Publishing, £14.99
Reviewed by Adam Powley
From WSC 336 February 2015
There’s a game that’s been doing the rounds among fans of a certain age for a while. It involves being asked to name every FA Cup-winning club from a starting point – usually the mid-1960s – up to the present day. The respondent can invariably name each one, until he or she gets to the late-1990s, when all finals seem to blur into one boring, “Big Four”-dominated melange.
The point is to illustrate that the FA Cup is so obviously not what it used to be that it means we forget the recent past and savour the more distant. Memory can play curious tricks, however, and as Matthew Eastley shows, plenty of the finals during those supposed golden years of the 1960s and 1970s were far from being the classics of popular imagination.
For every totemic game and incident – Everton fan Eddie Cavanagh leaving pursuing police trailing in World Cup year, Chelsea battling Leeds in 1970, Sunderland embarrassing Leeds in 1973 (the best chapter in this double offering) – there are mediocre and pallid matches that undermined the final’s claim to its status as the biggest game of the season.
Yet the myths endure. Eastley writes extensively on every year in each decade, drawing on recollections of the fans who were there. Blended with references to newspaper stories and often laboured connections to hit singles of the day, the tale of each competition is told in present tense. The narratives are common: the thrill of the third round, building excitement as a Cup run gathers momentum and the agonising tension of semi-final day. The finals themselves express the wide-eyed wonder felt by supporters present for the great occasion, and the extreme emotions of victory and defeat. These really were games that mattered.
Other testimonies dare to contradict the orthodoxy. Hooliganism increasingly becomes a problem, even at finals. There are also the horrendous problems with ticketing and the annual disgrace that (then and now) saw loyal fans of competing clubs miss out while the touts enjoyed massive paydays. Eastley’s books do make some missteps. Many of the interviews read suspiciously like they were conducted via email, betraying a lack of natural conversational flow, and there is a lot of cliche. Clubs are “beloved”, Abide With Me sends “shivers down spines” and the experience, of course, is a “rollercoaster”.
But then FA Cup nostalgia is one big cliche. The competition’s rituals and customs have become the game’s liturgy, and its progress defined the rhythms of the season. League titles lacked the prestige and glamour of football’s great occasion. It was a Wembley FA Cup final everyone dreamed of seeing their team play in, and even if the old stadium was rundown as early as the 1960s, the whole event still rendered fans giddy and touchingly emotional.
Now, sadly, it is an afterthought, an inconvenience that gets in the way of the more lucrative Premier and Champions Leagues. The FA Cup is football from a different time and age – when, as Eastley delightfully shows, referees from Merthyr Tydfil named their house “Offside”, workmates generously strove to source a final ticket for a teenage colleague and fans could sing “Ee Ay Addio We Won The Cup” with sincere pride and not a hint of embarrassment. Eastley recognises the special place the Cup once had in fan affections and has created easy-going and perfectly justified wallows in nostalgia to suit.
edited by Jethro Soutar
and Tim Girven
Ragpicker Press, £10
Reviewed by Nick Dorrington
From WSC 335 January 2015
The Crónica is a Latin American literary form, somewhat akin to the output of the new journalism movement of the 1960s and 1970s, in which the author involves themselves, to some degree, in the story. Written from a bold and engaging first-person viewpoint, it is a form that is the subject of a number of dedicated magazines across Latin America.
It is through the medium of the Crónica that this collection explores the football and society of a region in which a team bus is shown more deference than an ambulance in traffic, where villagers gather on a hillside to get the best possible signal for the radio broadcast of a match and where entire cities can be brought to a halt by an important fixture. These entries are supplemented by a book extract in similar style and three short stories.
The standard varies a little from piece to piece but the overall quality of both the writing and translation is to be applauded. Authors from across South America, plus two from Mexico, have been included, writing on subjects as varied as a prison team in Argentina, a Latino immigrant league in New York and a team of transvestites in Colombia. The rare missteps occur when the focus is on well-known subjects such as Alcides Ghiggia or Romário.
One of the most interesting entries is by the Peruvian writer Marco Avilés. It tells the story of the women’s football team of a high Andean village where no Spanish is spoken and the comforts of modern society are not to be found. The women travel down to the nearest developed city to take on the local team in a match that Avilés bills as a battle of ojotas (rustic flip-flops) versus trainers; ancient tradition against globalisation.
The changing face of football is masterfully described in a wry short story about an elderly man denied access to a stadium due to his failure to produce a shop loyalty card. “Purchasing power is all that matters,” a steward tells him as the man fruitlessly describes the various triumphs and defeats he has witnessed in his many years in the stands.
The best pieces in the collection are those about people who for one reason or another stand on the margins of mainstream society. We sometimes forget that football, in its most basic form, can act as a unifier for communities, or provide a platform for those whose voice is rarely heard. This theme is beautifully summarised in the final entry, a short story by Vinicius Jatobá that provides a fictionalised account of the genesis of Brazilian football and the emergence of Leônidas da Silva in the docks of Rio de Janeiro.
Laced with local patois and references to the art, food and history of the region, the book is, at times, a challenging, even daunting read. Explanatory footnotes would have been a welcome addition. Yet it is still an enlightening and ultimately rewarding excursion into the football and culture of Latin America.
The meaning and making of English football
by David Goldblatt
Reviewed by Alan Tomlinson
From WSC 335 January 2015
David Goldblatt writes with the authority of a serious academic theorist of the globalisation process, but displays a lucidity and fluency to match the best feature journalists and sport writers. In The Game Of Our Lives he draws on specialist journalism, consultancy reports, arcane academic findings, new media and personal observations to analyse how English football has both mirrored and anticipated the broader neo-liberal agenda over the last two or three decades. Citing JK Galbraith in his conclusion, Goldblatt argues that English football represents the triumph of unaccountable affluence for the few over the many whose experiences and hopes are increasingly defined by the deprivations that denies them access to the game’s new riches.
The book confirms how swiftly the Premier League seized power in the early 1990s, and how timid the FA were in defence of the traditional values of the game. There may have been reviews, commissions and discussion of the need for serious change and modernisation; but the FA never managed to act, beyond the backing of the Taylor report for reform following the Hillsborough tragedy. Yet the consequent modernisation of grounds, in significant levels publicly funded in the name of community and civic goals, was a transformative project that Rupert Murdoch must have thought was a ruse or a booby-trap. But no, here it was on the eve of transnational satellite broadcasting: a cleansed and modernised infrastructure for him to buy into and sell on worldwide. Rarely has any besieged culture handed the battering-ram to the invasive aggressor in such a naive and timid way.
Goldblatt knows the sport too, and this is far from any dry history of the economics and politics of the game. He conveys the enduring cultural appeal of football, the resonance of matchday in the face of the forces of “fragmentation and distraction” that the new mobile media bring to bear in threatening the crowd’s “unbroken engagement and shared experience”. Analyses of the culture of the game, including the lost genius of the flawed Paul Gascoigne and the global profile of the feted metrosexual David Beckham, alternate through the book with vignettes on the political and economic realities of the emerging neo-liberal agenda. He illuminates the meaning of the game in its Premier League phase, balancing an evocation of its excellence and attractions with a critique of its financing and governance, reminding us too of the collective values that originally made football possible in its modern form, and of the game’s capacity to offer models of co-operative endeavour.
In a synthesising achievement of this scale, errors will certainly have crept in, and Burnley’s former chairman Barry Kilby is presented as “benefactor… Barry Kidder”. Wigan Athletic were formed in 1932, not “the late 1970s”, which was when they replaced Southport in the League; England’s “first defeat by a foreign team at home” was not the Hungarian lesson at Wembley in 1953, but a 2-0 loss to Ireland at Goodison Park in 1949. But this is a superb study that will surely inform and sustain debate on the nature and culture of the game, and the impact of the excesses of the Premier League upon football’s rich cultural legacy.
The north-east, football, boom & bust
by Michael Walker
DeCoubertin Books, £16.99
Reviewed by Paul Brown
From WSC 334 December 2014
In 1960 the BBC journalist Arthur Appleton wrote a still-admired portrait of north-east football called Hotbed of Soccer. The title was apt, the book being published between Jackie Milburn’s Newcastle winning the FA Cup three times in the 1950s, and Bobby and Jack Charlton’s England winning the World Cup in 1966. The north-east had long been regarded as football’s great nursery, producing a succession of fine players and influential managers.
Yet Appleton recognised that the area’s influence on British football was waning. Its clubs were in decline and its players were leaving the region. As cases in point, Newcastle have not won a domestic trophy since the 1950s, and neither Charlton brother played for a north-east team. Even from his 1960 vantage point, Appleton was inclined to look back. “When the present has been temporarily exhausted, there is the rich past to be peeped into,” he wrote.
Fifty-four years later, Michael Walker explores that rich past, and the unavoidably depressed present, in Up There, an excellent and long-overdue social history of north-east football. From the game’s earliest years, Walker shows how the industrial north-east established itself as a football powerhouse. Cash-rich Sunderland won the Football League four times by 1902 and innovative Newcastle won the League three times, and the FA Cup, by 1910. There was a seemingly infinite stream of great players, from Colin Veitch, Raich Carter and Wilf Mannion to Stan Mortensen, George Camsell and Stan Anderson (who, uniquely, captained Newcastle, Sunderland and Middlesbrough).
Some became great managers. Brian Clough and Don Revie both grew up in terraced houses in Middlesbrough. Bob Paisley and Bobby Robson, like many of the region’s most prominent football characters, came from mining communities. As Walker discovers via a series of insightful interviews, mining and other industries were central to the success of north-east football, providing structure and stability for community teams and local players. When north-east industry took hits, so did north-east football, particularly after the wars, and then, fatally, during the brutal 1980s.
The 1990 World Cup represented something of a last hurrah. England’s starting XI included four north-east players in captain Bryan Robson, Paul Gascoigne, Peter Beardsley and Chris Waddle, plus manager Bobby Robson. By the 2014 World Cup, England’s sole north-east-born starter was Jordan Henderson. Henderson is one of the few remaining north-east players in the Premier League, with Steve Bruce the only north-east manager.
The decline of north-east football at all levels is well illustrated when Walker presents Durham FA secretary John Topping with a 1983-84 yearbook, and asks what has happened to its list of 16 youth leagues. “Gone. Gone. Gone…” replies Topping. Only two of the 16, he explains, are still around.
Walker does manage to find some causes for optimism. The pioneering Northern League is celebrating its 125th anniversary this year, Gateshead are pushing for a return to the Football League and Middlesbrough are challenging for promotion to the Premier League. At junior level, Northumberland’s Pinpoint League is thriving, catering for 12,500 young players. “It’s a mini-revival,” the Pinpoint League’s Ian Coates tells Walker. “In five years’ time I think what you’ll see are more local boys and better local boys playing for the big north-east clubs.”
The art & psychology of the perfect penalty
by Ben Lyttleton
Bantam Press, £14.99
Reviewed by Jonathan O’Brien
From WSC 333 November 2014
The glib explanation for the English fascination with penalties is because they lose so many shootouts and are thus mesmerised by the idea of actually being good at them, somewhat like a gormless youth trying to work out the secret of successfully conversing with an attractive woman. Of course, just as a confident man is likely to have more success in a nightclub than a self-conscious one, if they (by which I mean England players) spent less time thinking about penalties, they’d probably fare a little better at them.
Ben Lyttleton explores this theme at length in Twelve Yards, a book which covers much the same ground as Andrew Anthony’s 2000 effort On Penalties (though it’s roughly twice as long). His conversation with Ricardo Pereira, the former Portugal goalkeeper whose penalty saves knocked England out of two different tournaments, soon becomes a faintly farcical catalogue of neurosis, jittery body language and general mental collapse.
Ricardo – who memorably took off the gloves to save Darius Vassell’s effort at Euro 2004 and then blasted in the winner himself – describes Vassell as “very nervous” in the run-up, notes that Steven Gerrard couldn’t look him in the eye and claims that Jamie Carragher’s “mind was fucked up” when the defender took what transpired to be his team’s final penalty in Gelsenkirchen in 2006. He finishes by giving three simple tips to England penalty-takers: focus on the positive, don’t think about the media and forget about the history. One of these might be easier to execute than the other two.
Lyttleton’s scope is nothing if not wide. He travels to South America to interview two penalty-taking keepers, José Luis Chilavert and Rogério Ceni, who ended their careers with well over 100 goals between them. “I was always calm,” Chilavert tells him with no discernible sarcasm. “I was playing a role on the pitch… Look, I could hardly be the hero with this face!”
He meets up with Antonin Panenka, scorer of the most famous penalty ever, outside a village pub near Prague, and discovers that while the legendary midfielder is justifiably proud of the clever little chip which won Euro 76, he also feels it has overshadowed everything else in his long career. Panenka theorises that the main reason for his worldwide fame is because his name “sounds the same in any language”.
But at times, you can sense Lyttleton straining to reach the word count (the book may have had more impact at a shorter length). One entire chapter is a retelling of the France v West Germany match in Seville in 1982, translated directly from a feature in France Football – it’s a very good read, admittedly, but relatively little of it has anything to do with penalties. There’s also a small handful of very bad mistakes – to pick one at random, Spain’s legendary keeper in the 1930s was named Ricardo Zamora, not Schavio Zamora. But this is a readable study of an almost unknowable art, as long as you don’t mind stumbling over yet another graph or table of stats every ten pages or so.
by James Ruppert
Foresight Publications, £9.99
Reviewed by Tom Lines
From WSC 329 July 2014
In 1970 the Ford Motor Company loaned every member of the England World Cup squad a car ahead of the forthcoming Mexico World Cup. With the exception of Jack Charlton – who requested a Ford Zodiac because he needed a bigger boot for his fishing tackle – they each received a Cortina 1600E. This is the story of how motoring journalist James Ruppert sets out to track down the 24 original "World Cup Cortinas".
Except it isn't. That element takes up a single chapter. The rest of the book involves something far more remarkable: someone who confesses to knowing very little about football writing quite a long book about football. Alarm bells begin to ring as early as the contents page ("it's end-to-end stuff!") while by the introduction the author appears to be having a full-blown crisis of confidence, admitting: "If you like football, there isn't nearly enough detail, informed comment, or analysis about the game. If you like cars, well there is far too much football not nearly enough nitty gritty about camshafts… I'm not sure who will enjoy it really."
The problem is that while Ruppert's quest is a perfectly good idea for an article or photo essay there is nowhere near enough material for a book. His solution is a 200-page digression – a "social history" of football viewed through the cars that players drive. His conclusion? As footballers became better paid they could afford more expensive cars.
This might not be such an issue if the book was engagingly written but the prose is pitched awkwardly between lads'-mag insouciance and the nostalgic banality of a Saint & Greavsie annual. So while readers will be unsurprised to discover that George Best had "brooding good looks" but was "deeply flawed", some bits simply make no sense at all. "Mark Hughes was a great leader on the pitch and he certainly needed a commanding one off it, hence the Range Rover Vogue SE." Eh? At one point he questions the reliability of a source because they spell Nobby Stiles's name incorrectly. In a book that introduces us to "Cristano Renaldo" that takes a certain amount of nerve.
Occasionally the author moves disastrously into the world of opinion. So we learn that "if fate had not intervened it is more than likely that Duncan Edwards would have been part of an England victory in the 1962 World Cup, led them to the title again in 1966 and made it a hat-trick in 1970". Even this starts to sound like a trenchant insight compared to his baffling description of the "supremely talented" Jody Morris.
As if to reinforce the lightweight nature of the concept, Ruppert manages to sell it to The One Show as a five-minute TV feature. In the big finale, Franny Lee is reunited with his restored car in front of an expectant camera crew, before spoiling things by admitting that it was actually his wife who drove the Cortina because he had a Jag. It's a fitting end to a book that is fatally underpowered from start to finish.
From the gutter to the stars – the ad man who saved Brighton
by Dick Knight
Vision Sports, £20
Reviewed by Drew Whitworth
From WSC 325 March 2014
Dick Knight, chairman of Brighton and Hove Albion from 1997 to 2009, would never claim to have single-handedly saved the club. Yet in this autobiography he acknowledges that he was the "leader of an army" that rescued the Seagulls, an alliance of club and fans that not only won the right to build a new stadium, but saw the team win two divisional titles and a play-off final under Knight's tenure. The very existence and relative success of Albion in 2013 has earned him the right to tell his side of the story.
Knight can add little to the two fine books (Build A Bonfire and We Want Falmer) already written about the fight to oust former chairman Bill Archer and build a new stadium, though he does confirm the essential roles played by John Prescott, Brighton & Hove council and the Football Association's David Davies; the villains of the piece (including Archer, chief executive David Bellotti and Lewes District Council) are also familiar characters to those who know the history.
However, there is plenty of new insight within the book. Knight is a football fan but also a businessman or, more accurately, a man who knows business, having made his name in marketing (the "Hello Boys" Wonderbra ad being his most famous creation). These skills were constantly used to good effect during his time in charge of Brighton, including masterstrokes such as the nine-year Skint Records shirt sponsorship and Knight's direct input into fan-led campaigns.
He also offers a relatively rare insider view of club chairmanship, often amusingly. He openly tells other chairmen that the Albion player they are about to buy is injury-prone or has disciplinary problems, but the sales proceed anyway. He discusses how American Express, the current stadium and shirt sponsors, were sold the deal on its community and corporate social responsibility values, rather than as a way of increasing brand awareness – which as Knight points out, they do not need.
This commitment to the Brighton & Hove community was central to Knight's success as chairman, and it is clear in the book how he is as proud of the club's award-winning Albion in the Community programme as anything won the pitch. Towards the end of the book, excellently ghost-written by the Times' Nick Szczepanik and David Knight, there is a guarded but obvious critique of the new regime regarding how they view this part of the club's operations.
There is frustration in parts of Mad Man, particularly regarding how his time as Brighton's chairman ended, but generally Knight writes with the justified self-satisfaction of someone who took on a job at the worst possible moment and nevertheless saw his goals achieved. Via a form at the back of the book, Knight also offers Albion fans a chance to buy some of his remaining shares in the club to ensure they will always have a voice on the board. His "man of the people" credentials are firm and this book shows why he will never go short of a drink in Sussex.