The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it
A famous Italian Marxist cartoonist was commissioned to create an image that would sum up what people might remember of Italy in 1990. Unfortunately his choice of an opera singer standing next to a football bandwagon was thought to be rather too cynical by the idealists at FIFA. "Football is by the fans, for the fans," they grumped. Plus Pavarotti might have been offended and they were hoping for a nice slice of his CD sales.