The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

In 1982 the Spanish Football Federation commissioned a poster intended to express their admiration for FIFA President João Havelange. The result, a portrait of the great man in a squiggly Miro/Picasso style, hinged on the fact that everyone reckoned Havelange was around 82 years old. Havelange was so pleased by the portrait that he expressed an interest in meeting the artist who sadly had a fatal accident shortly after the finals, tumbling into the Mediterranean after going out for a stroll in a concrete overcoat.

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