The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it
You might think that a country ruled by a dictatorship would not be permitted to stage a major football tournament. Not so. For instance for the 1934 World Cup, held in Italy, the existence of smart new hotels and train stations was seen as a big plus point. However, this first shot at a poster, though popular with Il Duce, was deemed to be impolite to the other competing nations.