May 27 ~ Though today's ITV's World Cup coverage press launch tried to suggest otherwise, there is only so much brodcasters can do when showing live football matches. Adrian Chiles will be a safe (and expensive) choice for fronting the majority of games. And they were keen to show off ITV Live – a complicated "new dual screen experience... combining action replays, real-time statistics, voting tools and social networking" on But a broadcaster should be judged by the quality of its additional offerings.

There's James Corden's World Cup Live, which features celebrity guests, a "World Cup legend", his friends and family, and his very own human World Cup wallchart. Or Men Brewing Badly, which involves Neil Morrissey and Richard Fox "taking a truckload of their own brand beers on a 3,000 mile road trip in a seven-ton temperamental truck from Dar Es Salaam, through the dangers and delights of Tanzania, Malawi, Zambia, Botswana and into South Africa".

Or while her husband is hosting BBC's coverage, don't miss The World Cup On GMTV, where "model and TV personality Danielle Lineker will be giving us her unique guide to the World Cup. From the squad's suits to the team's treatment regimes, Danielle will be giving us all the insider knowledge on how the team will be prepared for their World Cup glory." It could be a long summer.

Comments (4)
Comment by MoeTheBarman 2010-05-28 09:57:42

ITV in lowbrow television output shocker....

Comment by English Republic 2010-05-28 11:40:34

They make ESPN look professional. That prat on Monday night didn't even notice that Mexico had scored. Still if they can avoid showing the adverts whilst the game is still going on then they should be ok....

Comment by Jongudmund 2010-05-28 13:46:59

"Must miss TV"

Comment by WebbieWebbster 2010-05-30 01:45:59

Jesus... all of this looks crap.

Related articles

Ghana 2-1 USA, World Cup 2010 second round
14 June ~ Ghana will play against the US tonight for the third World Cup in a row. Having previously only ever met twice in 1983, the teams were drawn...
Are You Watching The Match Tonight?
The remarkable story of football on televisionby Brian BarwickAndre Deutsch, £18.99Reviewed by Roger TitfordFrom WSC 321 November 2013 Buy this book...
A presenter's nightmare
Commentators and pundits on Britain's flagship football shows make for awkward viewing, writes Simon Tyers One could make a list of the things Gary...