Sportingbeer pair breweries with football teams
28 January ~ Look around football grounds and you will see advertising for many macro-brewed continental lagers. Yet due to the recent rise in craft beer, there are now over 1,000 breweries across the UK. Sportingbeer pair beers which are brewed locally to football clubs, and offer fans a chance to enjoy them while watching the team that they support. They plan to launch a subscription pack for the Premier League; for every match your team plays in you will receive a beer local to your team and one local to your opponents. The first trial pack will run for the final five weeks of this season, and you can register your interest here.