From WSC 289

icon becksbrand17 May ~ Considering that virtually every move David Beckham makes is tracked by the media, it was not at all surprising that they went into overdrive after he announced his retirement from playing football yesterday. Today's newspapers, front and back, were a sea of haircut photos, tributes, four-page specials and predictable headlines such as End It Like Beckham. He will be remembered as much for his celebrity status and his work outside football as for his right foot. But, as Georgina Turner discussed in WSC 289, March 2011, he isn't entirely to blame for the media circus that follows him.

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