Clubs turn to Radiohead for ticketing inspiration

From The Two Unfortunates

23 January ~ With debates about football's value for money raging, many clubs are looking at new schemes for getting fans through the turnstiles. One source of inspiration has been "pay what you want", as pioneered by the band Radiohead. In 2007 they announced you could download their album, In Rainbows, for whatever price you felt it was worth. Since then many different organisations have used the model and football clubs are beginning to experiment. The Two Unfortunates have looked at a few examples of ticketing strategies and weighed up what impact they could have in the long term.