This is ghastly. It reminds me of an anxiety attack I had in 1998. Never drink Ouzo before swimming with dolphins. Perhaps Atlético Sport Aviação are a relatively modern club who are too forward-looking to use traditional images of strength as their motif.

Perhaps the designers felt that a picture of an eagle or citadel would be too confrontational and not the kind of message that a modern, bridge-building, pathways-creating club wished to convey. Instead they came up with a Travel Lodge blandness that, aiming for inoffensiveness, misses by a good distance. This design has probably been used on the vans of a small carpet-fitting company based in Loughborough or among the titles of a 1980s Chilean news bulletin. Read more

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