THE HALF DECENT FOOTBALL MAGAZINE

1 December ~ Manchester City take on Red Bull Salzburg in the Europa League tonight. In an interesting parallel, Salzburg became a marketing tool for a billionaire in 2005, although in the Austrian case the fans weren't as happy as their Manchester counterparts, as we reported in WSC 236 (October 2006)

The acquisition of SV Austria Salzburg by Red Bull owner Dietrich Mateschitz in April 2005 reduced the 1994 UEFA Cup finalists to a mere marketing trinket. “There is no tradition, no history, no archive,” stated officials of the renamed “Red Bull Salzburg”, who initially claimed that the three-time national champions had been founded in 2005. Read the full article

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