THE HALF DECENT FOOTBALL MAGAZINE

The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

1994
The USA 94 marketing men realised that to sell the game to the mass of Americans they had to find an image that was recognisable to the majority of the population. Hence 'Wrongway Round Baseball Cap Wearing Teenage Lardass' was born. It could have been a huge success, but US government officials objected, claiming that the image bore an unflattering resemblance to President Clinton, so it was replaced by that strange dog mascot that nobody liked. Shame.

Comments (1)
Comment by jasoñ voorhees 2010-07-09 15:56:09

At least I know what my new facebook profile pic will be.

Related articles

Tension of play-offs gets to Australia's players against Syria
Sooooo... Australia.... how's this playoff going so far? 😳 #WCQualifiers #AUSVSYR pic.twitter.com/jA6XdCVsva — Larry Bird (@...
Wales v Republic of Ireland - Lo-fi animated match report
  Minute-by-minute* animated match report of the Wales v Republic Ireland 2018 World Cup qualifying game Watching a World Cup...
Pressure mounts on Ange Postecoglou after Australia limp to World Cup play-offs
Embed from Getty Images // The Socceroos’ narrow win over Syria did not pacify a country who expect more from their national team, despite...

More... World Cup