THE HALF DECENT FOOTBALL MAGAZINE

The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

1994
The USA 94 marketing men realised that to sell the game to the mass of Americans they had to find an image that was recognisable to the majority of the population. Hence 'Wrongway Round Baseball Cap Wearing Teenage Lardass' was born. It could have been a huge success, but US government officials objected, claiming that the image bore an unflattering resemblance to President Clinton, so it was replaced by that strange dog mascot that nobody liked. Shame.

Comments (1)
Comment by jasoñ voorhees 2010-07-09 15:56:09

At least I know what my new facebook profile pic will be.

Related articles

Doctor Socrates: Footballer, philosopher, legend by Andrew Downie
Simon and Schuster, £20Reviewed by Huw RichardsFrom WSC 363, May 2017Buy the book Was Brazilian football ever more impossibly cool than...
Home And Away: Writing the beautiful game by Karl Ove Knausgaard and Fredrik Ekelund
Harvill & Secker, £18.99Reviewed by Richard MasonFrom WSC 363, May 2017Buy the book The idea behind this book is that two writers, one...
Japan’s Club World Cup highlights shift from traditional powerbases
Embed from Getty Images Plenty of football-mad cities are yet to host major tournaments or finals, but FIFA and UEFA are increasingly...

More... World Cup

Sign up for the WSC Weekly Howl

A small portion of despair and enlightenment delivered to your inbox every Friday

Email address