The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

In the early 1970s many idealistic young Germans, wanting to distance themselves from their parents' generation, looked to glamorous left-leaning full-back Paul Breitner for guidance. In this first attempt at the 1974 poster, the design agency thought that Breitner, with his Maoist views and funky hair, would be a memorable icon for the finals. Sadly, within a few years Paul forsook his revolutionary overlapping to become a grouchy midfield anchor-man whose dislike for authority extended no further than bookings for dissent.

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