The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

In the early 1970s many idealistic young Germans, wanting to distance themselves from their parents' generation, looked to glamorous left-leaning full-back Paul Breitner for guidance. In this first attempt at the 1974 poster, the design agency thought that Breitner, with his Maoist views and funky hair, would be a memorable icon for the finals. Sadly, within a few years Paul forsook his revolutionary overlapping to become a grouchy midfield anchor-man whose dislike for authority extended no further than bookings for dissent.

Related articles

Scotland supporters assess their chances of qualifying for a World Cup
“A 48-team World Cup? Joining Oceania is still our best best” By Dave Robinson from WSC 358...
England v Scotland, World Cup qualifier – Lo-fi animated match report
  At last this ancient fixture is revived, bring back memories of some of the great matches from the past Video by Tim...
Wales must deal with expectation alongside injuries against Serbia
Embed from Getty Images Wales’ historic Euro 2016 campaign has fans expecting much more, but the visit of Serbia reminds them of the...

More... World Cup

Sign up for the WSC Weekly Howl

Just enter your email address