The World Cup poster becomes a defining image for the tournament and its era – getting it right is a fine art. Back in 1998 our team of researchers unearthed a few early drafts that didn't quite make it

World Cup posters attempt to catch a national mood and then, as now, Sweden led the world when it came to doomy angst. As the designer responsible for this first stab at the poster commented: "What's the point? We're going to fail to qualify the next time anyway." The shallow hedonists at FIFA, however, were after something a little more upbeat.

Comments (1)
Comment by G.Mandoza 2010-06-27 11:16:59


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