I live in Australia now and my Aussie wife is always appalled by the cost of going to watch my league two team when we're back - it's about the same as watching a whole day at a test match and more than 50% more than watching top-flight Aussie Rules or rugby. Seems to go up substantially every year too, unlike the quality of the football.
The highest matchday ticket price in the Welsh Premier League (WPL) is £7 whether you want to sit or stand. At £70 the lowest season ticket price was at Carmarthen Town. But average WPL gates stuggle to get above 300 despite the generally good quality of football on offer. Unfortunatley cheap ticketing doesn't seem to work here.
" They need to charge £20 for a ticket more than a Premier League side needs to charge £60."
This is an example of a very common mistake in understanding pricing. A business does not lower the costs of one product because another is selling for more, nor will it lower prices if input costs go down. It will always charge whatever it takes to maximize revenue. If charging more and attracting fewer fans brings in more than a full stadium at a lower price, that's what they'll do.
That approach is, however, shortsighted. People aren't going to bring their kids to a match and newcomers are a lot less likely to check it out if prices get too high. So the club may continue to do well off of its current supporters but, like a cigarette manufacturer, it needs to constantly be creating new customers to ensure its long-term stability.
Thay are trying to turn football into a rich man's sport. They will pay whatever to watch a game. With them it's trendy. THey may even know some of the players names.
The original working man has been locked out from his passion. Relegated to watching it down the pub.