Look, it's a hotel - not a football themed hotel, but a hotel. If it were a football themed hotel the prices would be at least double what you (or your company) paid. Besides, you'll find the hotel probably does very well without having to mention football in a big way.
Paul, it's a hotel that's attached to a football ground. I don't think anyone is expecting astroturf flooring, or Bovril on offer in the restaurant. But they have 46 rooms with a view of the pitch. That's a novelty that they should surely be taking advantage of?