Brighton and Cardiff have shared ambitions

"With their kit change, it seems Cardiff are pursuing a similarly coherent, if wider, audience in Wales."

Utter bollocks, they are "pursuing" the crazed, unexplained whims of a billionaire tyrant.

Not sure about a "wider audience in Wales", the truth is nobody really knows why the kit was changed. Alan Whitely the chief executive confirmed he had not seen a business plan about the re-brand from the owner, at a recent fans open meeting. Anyway, Brighton and Cardiff are no longer that similar as Brighton haven't sold their 100 year identity on a whim of a billionaire. Its all very sad, I would have been there tonight, the fourth ground I have seen Cardiff play away to Brighton at, but I now want nothing to do with that red plastic franchise

Yes we do know why the kit was changed. Red is an important and lucky colour in the far east. The Malaysian owners want to market Cardiff City out there...TV rights, shirt sales etc. Makes sense to me - for the long term profitability of the club. What is so hard to understand?

What's "so hard to understand" is the apparent wish to completely change the identity of a club which was just fine* as it was, on the back of a spurious claim that it will somehow propel Cardiff into a whole new realm of income generating possibilities in Malaysia.

*"Just fine" in this case meaning doing perfectly well whilst wearing blue, an unlucky kit colour (apparently)

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I'm bewildered, embarrassed and ashamed by how easily some Cardiff supporters have accepted this nonsensical idea that a) playing in red makes them more marketable in Malaysia/Asia (when it is a successful club which is marketable) and b) even if that were true it was acceptable to throw away the club's history and identity to do so.

There's a club 45 miles down the road that have been showing us the model way to succeed but we ignored it to prostrate ourselves to crazed "sugar daddies" like Hammam and Tan.

I suppose a fanbase gets the club it deserves and Cardiff's is now a disfunctional laughing stock. We can only hope it's all a disaster and sense will return one day.