From today's LAT:
The Euro 2008 quarterfinal match between Germany and Portugal, ESPN said, drew a 0.9 rating, meaning it was on TV in an average of 880,500 homes and was watched by 1.11 million viewers, a fraction of the audience that watched the NBA Finals.
But ESPN spokesman Mac Nwulu said comparing audiences for soccer to U.S. favorites such as the NBA or NFL "is akin to comparing apples to oranges."
Instead, he argued, "Euro 2008 is exceeding expectations." The European games, on average, have hauled in a 0.5 rating (about 655,000 viewers) on ESPN2 -- a 67% increase above the average rating for the time period for that network. He said broadcasters have taken note of a significant ratings surge for ESPN Deportes, the all-sports Spanish-language TV network, which has been feasting off Euro 2008 audiences. Soccer, he said, also has been a boon for ESPN360.com, with its live, online simulcasts of Euro 2008 games.
That rating for the Germany-Portugal QF in the middle of the day on a Thursday is huge.