Femme Folle wrote:
Maybe I'll give it another chance to grab me too, then. I think it may have been the overt sexism that made me close my mind to it. I know the period was really like that, but watching it made me feel uncomfortable in the same way watching stories about slavery does.
It's actually a feminist series, even if that might blow your mind right now. Most of the writers are women and the series creator has hinted that while Jon Hamm (Don Draper) is the breakout star, the real heroine of the series is Elisabeth Moss (Peggy Olson).
I think there are two things to take in mind during early Mad Men and the whiskey swilling, chain smoking, pussy chasing image the characters exude (which AMC definitely played up in promos at the time - it's Entourage in wonderful 3-piece suits from J. Press!).
1) It's true. It's absolutely true. You've said it yourself, but you just can't judge a series for portraying what really happened. High flying business in New York in 1960 was absolutely like that. My parents grew up with a view into that world (never quite in it, but close enough to tell whether it was a lie or not) and originally were interested in the series due to its depiction of that milieu.
2) There is a great deal of character development for some of the central female characters, namely Peggy and Joan, and there are consequences to some of the more cruel and heartless treatment of women by male characters, namely Don.
I think what would make the series appealing to somebody concerned by sexism is that it's very much a story of how women got out of the secretary-whore box and into a more progressive, if by no means perfect, world. Some rejected it, some embraced it as a means to an end.