It's like Thomas Cook are trying to turn themselves into the M&S of the travel world.
Kwik-Save, more like. I'm not totally surprised that some advertising schmuck has decided that the adventure and discovery of international holidaying should find its champions in the guise of Mr. and Mrs. Pisspoor. You have to feel sorry for the bloke. You're given the brief of establishing promotional figureheads for an advertising campaign in which said individuals must convey to the viewer the magnificence of world travel, and the best that you can come up with is Louise Nurdin and her Teflon-personality hubby. A world awash with stars and celebrities of every alphabetical status and they go for two people who have the kind of star power exuded by boil-in-the-bag fish fillets.
And someone at Thomas Cook okayed it. The choice must have been hard.
"We've gathered a short-list for the advertising campaign," declares the ad bod as he places a piece of paper on the desk of the travel big-wig, "and I think you'll be surprised at the luxury of options."
The travel bigwig surveys his options as thus presented:
1. A goldfish called Nesbitt.
2. An exhumed Charlie Drake.
3. A half-eaten Chicken McNugget.
4. A photograph of someone's anus.
5. Frodo Baggins
6. Jamie Redknapp and Louise Nurdin.
Seeing as they can't really dig up Charlie Drake without causing a fuss, he goes for option 6. And the stage for global holiday promotion by shallow dimwits is set.
Mind you, that we live in an age where we're supposed to accept homo twatticuntis Piers Morgan as a popular television presenter, should we really be surprised?
And a warm welcome to OTF, Ossy.