Nice one, Furtho!
Yeah, Freezepop are all about the plasticness. They've had some excellent tunes over the years - I shared one with a colleague ('Science Genius Girl') only yesterday, in fact. It's possible the smug smiles are put on, but I can't be sure.
Slightly disappointingly, when I first got into them - back in Myspace days - I tried to link to/friend them on there, and they wrote back going "Who are you? Do we know you? We don't friend just anyone, you know!..." or words to that effect. That's pretty much the only time I've received such a response from a band or artiste. They still friended me, though!