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After years of being downplayed as a near‑unnecessary calendar filler, the Carling Cup is finally being seen as a competitive target for the big clubs once again, with members of the modern Big Four lifting the trophy in four of the last six seasons. Sky Sports are keen to act as cheerleaders for this unlikely rejuvenation, to give the impression of holding a greater nap hand of live football coverage. So they’ve given a Carling Cup presentation job to Tim Lovejoy. It’s a few years since Lovejoy was everyone’s idea of the next big name to emerge from satellite, since when he seemed until recently to have slipped into a self-perpetuating Mobius strip of broadcasting that has led to three years of having next to no new ideas for Soccer AM. However, over the last couple of months he’s turned up on BBC2’s Sunday morning food-based magazine show Something for the Weekend – everyone presumably turning a blind eye to the regular Soccer AM sketches at the start of the season mocking weekend morning food-based shows – as well as Five’s Fifth Gear. Now he is becoming a proper football presenter. You can pretty much guess his style – high on the louche mateyness, with one elbow on the round table Sky often insist separates studio host from pundit. It doesn’t instil the viewer with much confidence in the importance of the competition at hand. The man you have to feel for is former Carling Cup match presenter Ian Payne, who abandoned superb stewardship of BBC Radio’s Sport on Five to host Monday Night Football, but has now become stuck in Sky Sports News chumminess hell. From WSC 239 January 2007. What was happening this month On the subject...
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