WSC DAILY
August 2010
Putting the Football League Trophy out of its misery | Putting the Football League Trophy out of its misery |
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In case you hadn't noticed, the regional first round kicks off tonight, and the sponsor's official competition website can barely contain its excitement. "It has been four years since the Johnstone's Paint Trophy first wrote its name into supporters' fixture lists," it explains with all the linguistic dexterity of a nervous seven-year-old standing up in class and presenting his first Show and Tell. "Since its beginning in September 2006, the competition has gone on to etch its name into their hearts as well, thanks to abundance of memorable action" [sic]. Though for most supporters the cup usually comes to attention around the semi-final stage with the question: "The AutoVan Paint thingie? Are we still in that?" Of course the Football League Trophy was founded long before 2006 – its glorious tradition stretches all the way back to 1983, with a variety of glamorous companies having attached themselves to the coveted silverware down the years. These names have also etched themselves into fans' hearts, though maybe not in the way that companies wanted, but rather with a slowly pronounced, smart-arsed, ironic undertone: the Freight Rover Trophy, Leonard's lamented Sherpa Van Trophy, the Leyland DAF Cup, the Autoglass Trophy, the Auto Windscreens Shields Trophy, and the LDV Vans Trophy too (yes, I block-copied all that from Wikipedia). Rumoured to be up next in hitching their brand to this prestigious jewel, should Johnstone's Paint decided to stop "bringing colour to the beautiful game", are Rugeley-based Doors, Knobs and Knockers, and the noted Leicestershire leader in its field, Plastic And Rubber Parts Limited. On the subject...
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