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HOME arrow WSC DAILY arrow August 2010 arrow New season marketing overload
New season marketing overload

Image In WSC 200 (October 2003) Cameron Carter concluded that pre-season hype was totally unnecessary. Not that it stopped anyone, then or now

As far as I can see we fall for it every time. I don’t con­sider myself a gullible person – although I believed for some little while that the Lilt Ladies were a publicly registered company of beach vendors – but every time a new season is about to begin I see my fellows become completely excited and forget all about the pain, suffering and humiliation a year of football brings. Read more

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