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HOME arrow WSC DAILY arrow March 2010 arrow A blow for Brand Beckham
A blow for Brand Beckham

Image 15 March ~ Today's headline news, on both the front and back pages, is that David Beckham will miss a fourth World Cup after rupturing an achilles tendon. In WSC 208 (June 2004) Barney Ronay assessed a period when Beckham was "the most famous person in the world"

A spell abroad at a glamorous foreign club, a Gucci-clad celebrity wife, Eastern-themed parties at their palatial home, a bogus kidnap scare, a series of hushed-up extra-marital dalliances – and finally a homosexual affair with Paul Scholes. Read the full article

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