| Why England Lose |
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We think of life-long fans as the bedrock of a club’s support and it’s true there is a tendency to under-estimate the size of the “new consumer” as opposed to “loyal supporter” audience. But by a rather roundabout calculation which confuses individuals and total attendances the authors assert that on average 50 per cent of league “spectators do not take their seats again the next season”. Astonishing – and uncorroborated by anything but a sliver of unconvincing evidence from 1951. Modern database management of season ticket holders might suggest some rather different figures. Comments (1)
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