WSC DAILY
January 2010
Premier League fans invest in success | Premier League fans invest in success |
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By coincidence, I'd been at the Emirates the previous weekend, watching Arsenal dutifully beat Hull City. I mentioned to Jim that I'd paid more for the ticket than I'd ever paid for a game in my entire life and that included any of the six games I'd seen at the 2006 World Cup. When I told him how much (I'm afraid to say it was 50 quid), he said that was pretty reasonable. His season ticket was £3,750. In fact he has two – one for himself and one for whichever corporate client he's entertaining that weekend. My raised eyebrows were now joined by a severely dropped jaw. Bearing these prices in mind, even allowing for the fact that Jim's season ticket was at the top end of the price range, a few things about my afternoon at the Emirates began to make more sense. In one respect, the emotional involvement of the fans around me was reassuring, especially when any Hull player had the audacity to foul one of the home team. Even if the referee immediately blew for a free-kick, there was an air of aggrieved lynch-mobbery about the crowd's reaction. My fears were swiftly assuaged that this all-seater super-stadium – reminiscent of the cold, concrete structures of American Football – would be a sedate host to casual, uncaring football tourists like myself, watching impassively and politely applauding the neat passing moves of the Premier League's neo-connoisseurs. On the subject...
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