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What can you say about David Beckham that hasn’t been said already? Well, OK then, apart from that he is an ugly waster with a great left foot and a string of failed relationships? Ever since Gazza imploded and Becks began to replace Ryan Giggs as the football cover boy of choice, we have been bombarded not so much with information about the midfielder as interpretations of him. Who Beckham is has been submerged under what he means. Whether Beckham’s move to Real Madrid has been a good deal for the Spaniards or a shrewd one for Manchester United remains to be seen. One thing is certain, though, the whole thing has been great news for all those beavering away eagerly in the cultural commentary business – and God knows, now that all the call centres are moving to India, it sometimes seems this may soon be Britain’s only growth industry. Since the transfer was announced, our TV screens seem to have been filled almost daily by the sort of academics who use the word paradigm and icon more than is decent and will witter on about the semiotic significance of the Alice band in return for a couple of hundred quid and the chance to pose about in a minimalist hotel room looking like someone who once played session keyboards with the Eurythmics. A personal feeling is that this is all an even bigger waste of the English language than it looks. Because like a post-modern Captain Scarlet, David Beckham is indeconstructable (oh bollocks, it’s contagious). Bluntly, the man has no subtext. Though we are variously told that he is a 21st century Elvis, a male Princess Diana, a footballing Madonna, in the end the person Beckham most resembles is Chance the gardener in the film Being There. And that is surely part of his fascination for the cult-com crowd. Beckham is a blank canvas onto which they can project whatever rubbish pops into their heads after a couple of pages of Baudrillard and a moccacino grande. From WSC 201 November 2003. What was happening this month On the subject...
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