THE ARCHIVE
Organisation & structure
No sweet sixteen | No sweet sixteen |
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Last month FIFA president Sepp Blatter had another go at flying one of his favourite kites – reducing all Europe’s top divisions to 16 clubs each. Even Arsenal, usually so protective of how many games their delicate flowers have to play, spoke out against the idea. So universal is the condemnation that few have paused to consider in detail what a 16-club top division would mean. In England (and also Spain) it would mean a lot less top division football – 240 games in total instead of 380; that’s a 37 per cent reduction. As recently as 1994-95 the Premiership offered 462 fixtures. Reducing the number of clubs makes the league competition both much smaller and more occasional – more gaps for international weeks and quite possibly a mid-winter break too. At the same time as the number of fixtures goes down there is pressure towards showing a greater number of matches live on television. The present TV deal means over a quarter of games are covered live and therefore not kicking off at 3pm on a Saturday. The new deal, from next season, raises the live-on-TV proportion to over a third of Premiership games. If a reduction to 16 clubs came in during the life of that contract, the proportion of live-on-TV matches would rise to well over half. While midweek matches would probably be among the first to disappear, the chances of more than four matches kicking off at 3pm on Saturday would be very slight indeed. An alternative future option could be an all-televised Premiership fixture card kicking off on a Sunday afternoon. English fans want, almost crave, an ordered routine of football: home and away alternate Saturdays is the not-yet-forgotten “gold standard”. One of the great marketing successes of “new football” has been the far greater take-up of season tickets. Back in 1989 even Manchester United and Arsenal sold only 10,000. Being a season-ticket holder binds fans into coming to games that kick-off at awkward times (and also liberates them from attending cup matches that are not on their season ticket). But if your season ticket only covers 15 home league matches, few of which take place on a Saturday afternoon and many of which are also covered live on TV at awkward times, is it such a good buy? And will the price come down pro rata, by more than 20 per cent? There will come a point for some people when football becomes an unpredictably occasional and expensive event rather than part of a routine to enjoy for the greater part of the year. From WSC 204 February 2004. What was happening this month On the subject...
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