THE ARCHIVE
Business & finance
Cash machine | Cash machine |
|
The Premier League is often held up as the primary example of how Sky’s millions have distorted football. They certainly started the process. But, in recent years, with up to four clubs per country and many millions going to every group-stage participant, the Champions League is having a far greater impact. This season, the competition will gross UEFA €750 million (£502m), with TV rights sold to 230 markets and Italy’s RAI and Spanish network Antenna 3 signing up for the first time. There’s also the start of a new three-year marketing deal that raised the number of “partners” – brands with their names splashed everywhere – from four to six. Vodafone and Sony have joined Ford, Heineken, PlayStation and MasterCard in UEFA’s squad. Vodafone is now the “official mobile network” with content rights to give users goal alerts – at a price. UEFA have promised to distribute up to €530m between the 32 clubs in the group stages. The remainder covers administration and the solidarity payments that are a sop for making clubs from weak leagues play qualifiers when most have barely started pre-season friendlies. UEFA will split €10.4m between sides eliminated in the qualifying rounds, such as Linfield, who went out in mid-July. From WSC 237 November 2006. What was happening this month On the subject...
Comments (0)
Comment
You must be logged in to comment. Please register if you do not have an account yet.
|
| «Previous | | | Next» |
|---|
Today's most read WSC articles
Kenny Achampong Tricky midfielder who disappeared |
Tom Davies |
WSC 179 Jan 02 |
No love, no joy Tim Lovejoy’s rubbish autobiography |
Taylor Parkes |
WSC 250 Dec 07 |
There or thereabouts Keith Alexander obituary |
Rob Bradley |
WSC 278 Apr 10 |
|
|
|
|
Age of chance The lack of young English talent |
Gavin Willacy |
WSC 248 Oct 07 |
Oceania's eleven Solomons shock |
Matthew Hall |
WSC 210 Aug 04 |
Bury No money, more worry |
Chris Bainbridge |
WSC 207 May 04 |
Burnt at the stakes Betting on the Euros |
David Bendelow |
WSC 210 Aug 04 |
War of words Rupert Lowe's victory over the Times |
Neil Rose |
WSC 228 Feb 06 |
Unreasonable force Heavy policing in Portugal |
Adam Brown |
WSC 123 May 97 |








Subscribe to this comment's feed