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Search: 'FC Pasching'

Stories

Vanity affair

wsc303Jörg Haider’s attempts to use football to further his own political career led to the destruction of three Austrian clubs, writes Paul Joyce

The Austrian state of Carinthia (Kärnten) is best known for being the political stronghold of Jörg Haider, the right-wing populist who died in a car accident in 2008. That the region is less well known for its football is also Haider’s legacy. The attempts by the former governor of Carinthia to use local sport as a publicity tool led to the demise of three different clubs and a series of criminal investigations.

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Where the sponsors hold sway

Paul Joyce reports on Austrian clubs selling their indentities

If your average attendance is only 800, it might seem unwise to hint to supporters that there are better ways of spending their free time. Yet this is what happened in March, when Austrian second-division side SC Schwanenstadt changed their name to SCS bet-at-home.com. It could have been worse. “It was important for us to maintain the club’s identity,” enthused Klaus Gruber, marketing manager of the online betting company behind the rebranding. “That’s why we kept their initials at the front.”

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Austria – Red Bull Salzburg

The comprehensive corporate makeover of Austria Salzburg has brought in big money and big promises but has alienated supporters, as Paul Joyce reports

The Austrian Bundesliga has always been highly commercialised. Club names can be altered at the behest of new investors – hence FC Superfund in Pasching, or SCU Seidl Software of Untersiebenbrunn. With players plastered from head to arse in sponsors’ logos like motor-racing drivers, it’s fitting that Red Bull owner Dietrich Mateschitz followed his acquisition of a Formula 1 team with that of SV Austria Salzburg in April.

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The central line

What's going on in Mitteleuropa these days? Ian Plenderleith discovers that the angst of the low crowds in the heart of the continent is alleviated only by poetic team names, a healthy beer culture, fine Canadian-made hats and Hungarian goose liver cooked in a patriotic red paprika

One quiet morning recently I found myself sitting at the computer reading out loud the results from the 26th round of play in the 2003-04 season of the Slovak second division. Dusla Sala 1 Tatran Presov 2. It sounded so good that I did it again. There was a certain kind of poetry to it and a special feeling that comes with knowing you are likely the only person in the world right now sitting at his computer and reading out loud the results from Slovakia’s division two.

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